♥ What does it take to write an article and how can Blogging help you to increase brand awareness? This article will spill it all! ♥
Blogging to increase brand awareness
Today’s going to be a little bit more informative than usual, because I noticed a few things.
Not everyone knows what it takes to write an article, so I’ll give you more info about that. The other thing is, that I’ve been in contact with quite a lot of brands, who don’t know about the power of blogging to increase their brand awareness.
What it takes to write an article
Blogging professionally isn’t typing a short article for 15 minutes, making a picture with your phone and publishing it. It takes a lot longer than that and there’s far more work behind it than that.
First of all you have to come up with ideas. You’ll start with research. You have to know the brands you’re talking about (and work with), plus you have to come up with original ways of writing about it. There might be multiple people writing about the same thing, but it’s the way you do it that makes it special.
So writing an article takes about 2 to 3 hours. Then there’s the other important aspect of blogging: pictures [how to look good in pictures always]. Professional photo’s are key in today’s bloggers world. People want to see quality: on your Blog ánd Social Media channels. Before you can actually take pictures, you have to hire a photographer (or collaborate with someone). He or she has to make time for you and time is precious (and money). Then there is the weather and both your agenda’s. When you’re shooting editorials, it’s all about the right composition. So you’ll be searching for the right location that matches your outfit. Then there’s the actual making of pictures, the editing of pictures afterwards and the processing part.
Finally you have placed the pictures. But after the final article is published, the work is not done yet. There’s this beautiful thing called Social Media. Writing catchy captions for Facebook, Instagram and other channels, interacting with followers, answering questions. Altogether it might take more than 8 to 9 hours and sometimes days of interacting and that’s just 1 article. 3 times a week or more.
Now let’s talk about Blogging to increase brand awareness.
How can blogging help to increase your brand awareness? Blogging has become a very influential way of promotion throughout years. Why? Because each blogger has its own niche and target audience. You can spend thousands on TV commercials, but chances are big your desired audience doesn’t even see it. Most people find commercials on TV annoying. By spending a much smaller amount of money on someone with a specific niche and target audience, you have a much bigger chance to increase your brand awareness.
Does it mean my brand will get more sales?
Nothing can be predicted and more sales are never guaranteed.
When you’re spending €100.000,- on a TV commercial, no one will guarantee you more sales either.
It’s about brand awareness, people get to see your product, get to know your brand. The more they see it, the more they will talk about it. For example: The first time I saw something about OREO, I didn’t immediately buy OREO’s. After half a year I thought: let’s try them. Turned out I loved them.
When a brand says to me:
“We can’t estimate the impact of the posts. However, we could consider thereafter an evolution of the collaboration and a compensation.”
I’m comparing the impact of Blogging with big public figures like Cristiano Ronaldo – the Footballer.
If Cristiano Ronaldo wears lets say a Nike shirt, nobody can tell the exact impact. But in the long-term, people will notice and will be influenced by it. Maybe not immediately in the near future, but its planted in their heads and in the future they will think about it and buy more Nike products.
The same will count for your brand. You have to build trust and once people see your brand more and more, they will get interested in your brand and buy your products.
Blogging to increase brand awareness, everything explained and revealed. I hope you find this article useful and if you have any questions: I’ll be more than happy to answer them. XO